WANDLER
Wandler × Isetan × Kamei Norihiko
July 2025
Brand
Wandler
Distribution Company
Bluebell
Artist
Norihiko Kamei
Creative Direction & Art Curation
Eleanor Ford
Location
Isetan Shinjuku
Wandler's first entry into the Japanese market — a pop-up at Isetan Shinjuku in collaboration with Bluebell. The brief was to create something that felt genuinely Japanese rather than imported. We brought in moss artist Kamei Norihiko, whose living sculptures became the centrepiece of the space, placing Wandler's bags in a landscape that was as tactile and considered as the leather itself.