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WANDLER

WANDLER

Wandler × Isetan × Kamei Norihiko

July 2025

Brand

Wandler

Distribution Company

Bluebell

Artist

Norihiko Kamei

Creative Direction & Art Curation

Eleanor Ford

Location

Isetan Shinjuku

Wandler's first entry into the Japanese market — a pop-up at Isetan Shinjuku in collaboration with Bluebell. The brief was to create something that felt genuinely Japanese rather than imported. We brought in moss artist Kamei Norihiko, whose living sculptures became the centrepiece of the space, placing Wandler's bags in a landscape that was as tactile and considered as the leather itself.

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